Love your competitors
If you really believe in your company's mission you should love your competitors. They are solving the same problem you are. They are caring for the same customer you dedicated and entire company to serve.
Yes, you can argue about who is solving the problem better, and which approaches to the solution is the correct one. But at the end of the day you are still solving the same problem.
If you see your competitors as rivals, then there is a large chance you see your customers as data points and not people. There is also a large change you are less mission driven than you thought you were.
Focus on people. Their needs and their problems. The rest will sort itself out. ●